Document Type : Original Research Paper

Authors

• H. Rezghi Shirsavar ¹
• M. Vali ²

¹ Department of Management, School of Educational Sciences and Psychology, Islamic Azad University, Garmsar Branch, Semnan, Iran

² Department of Management, School of Management, Islamic Azad University, Tehran West Branch, Tehran, Iran

Abstract

Utilizing the methods of improvement, evaluation, prioritization and performance control help the organization in knowing the extent of achieving the goals. In this research, to evaluate the performance of insurance companies by reviewing the literature and the background of the research, the effective criteria on performance evaluation were identified, and then through the opinions of experts, 18 important criteria were screened and by using the gray multi-criteria decision-making method, the performance indicators of an insurance company were prioritized. Is. This research is a descriptive-survey research in terms of its nature and research method, and the indicators are ranked by fuzzy hierarchical analysis method. Based on the results, the average value of experts' opinions was calculated using fuzzy Delphi method for 18 indicators out of 23 suggested indicators above 7, so it can be said that 18 indicators are approved. Also, the results show that investment risk is the most important factor in performance evaluation and should have the most weight in the evaluation. Relatively speaking, investment risk, advertising and marketing costs, and the use of electronic technology in insurance industry services are the most influential factors in financial criteria, customer, and internal processes and services in evaluating the performance of the insurance company.

Keywords

• Prioritization
• Functional Indicators
• Grayscale Decision Making