Document Type : Original Research Paper
Authors
Department of Business Management, Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
Abstract
One of the most important major changes that have recently occurred in the field of financial services is the emergence and development of "Bank-Insurance". The purpose of the article is to review the concepts of the emergence and development of "Bank-Insurance" in the world and Iran, to identify and prioritize the motivations and some obstacles to its formation. The research method is descriptive in terms of purpose and practical in terms of results. The research strategy in the qualitative part is the Delphi method and in the quantitative part, the hierarchical analysis process is one of the multi-criteria decision making methods. In this research, first by using primary studies and library sources, and then by using a questionnaire and Delphi interview with university professors and banking and insurance experts, the final research model has been determined and the prioritization results related to it have been extracted. Finally, 9 motivational criteria were identified and ranked, among which, increasing profitability has the highest priority and internationalization of activities has the lowest priority. Also, in this article, some obstacles in the formation of "Bank-Insurance" have been identified and introduced.
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