The effect of entrepreneurial orientation based on Lumpkin and Dess model on the performance of private insurance companies in Iran

Mobaraki, M.H.; Zali, MR.; Abdolvahab, S.; Moghimi Esfandabadi, H.

doi:10.22056/ijir.2012.01.04

Document Type : Original Research Paper

Authors

Department of Management, Tehran University, Tehran, Iran

https://doi.org/10.22056/ijir.2012.01.04

Abstract

This research seeks to investigate the effect of entrepreneurial orientation from the perspective of Lumpkin and Dess (1996) in the five dimensions of innovation, risk-taking, aggressive competition, pioneering, and independence on the performance of private insurance companies in Iran. For this purpose, the head office and Tehran branch of a private insurance company were selected as a statistical population, and standard questionnaires prepared in order to measure entrepreneurial tendencies and company performance were distributed among the experts and managers of this company, and the data results were evaluated using SPSS and PLS software. The results indicate that the entrepreneurial orientation had a relatively strong effect on the performance of the insurance company and the dimensions of the entrepreneurial orientation, although they have a high correlation with each other, but do not have the same effect on the company's performance, so that, respectively, risk-taking, innovation and aggressive competition are almost At one level, the greatest impact and pioneering and independence have less impact on the company's performance. It was also found that this company has an average degree of risk-taking, pioneering, innovation and aggressive competition and a weak degree of independence.

Keywords

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Iranian Journal of Insurance Research

The effect of entrepreneurial orientation based on Lumpkin and Dess model on the performance of private insurance companies in Iran

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Volume 1, Issue 1 - Serial Number 1
January 2012
Pages 40-54

The effect of entrepreneurial orientation based on Lumpkin and Dess model on the performance of private insurance companies in Iran

Letters to Editor

Send comment about this article

Volume 1, Issue 1 - Serial Number 1January 2012Pages 40-54

Volume 1, Issue 1 - Serial Number 1
January 2012
Pages 40-54