Document Type : Original Research Paper
Authors
Department of Business Administration, Faculty of Management and Economics, Islamic Azad University, Science and Research Unit, Tehran, Iran
Abstract
Objective: In recent years, a lot of efforts have been made in the insurance industry to increase the share of the country's life insurance portfolio. Currently, this share is insignificant compared to global statistics, and a percentage of this amount is redeemed every year. Considering that the researches conducted in the field of life insurance have all taken a retrospective view and none of them sought to predict this behavior in customers, the purpose of this research is to determine the tendency of people to buy back life insurances through the independent variables of determinism, social capital, awareness To measure the benefits of life insurance, the value of life insurance benefits for the individual, the feeling of political security, the feeling of economic security, the feeling of job security and background variables, and as a result, to test the redemption behavior of life insurance policyholders.
Methodology: The method used in this research is correlation and regression tests.
Findings: According to the findings of this research, which was conducted on a sample of 400 life insurance policyholders of the insurance company in 2013-2015, there is a direct relationship between social capital and the tendency to redeem, and the other relationships are inverse. Also, the hypothesis of the existence of an inverse relationship between the tendency to repurchase and economic security was rejected. Among the contextual variables, the level of education has the strongest relationship with the tendency to repurchase, and this relationship is also inverse. In addition, according to the results of the regression test, among the studied variables, the determinism variable has the most power in the tendency to buy back life insurance policies, and after that, the value of life insurance benefits and the feeling of political security are in the next ranks. The variables of hope for the future and feeling of economic security have the lowest total effect and have less explanatory power than other variables.
Conclusion: Therefore, considering the importance of the value index of life insurance benefits, insurers and life insurance sellers should make their maximum efforts to understand the real benefits of life insurance coverage to the customer or life insurance policyholder.
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