Document Type : Original Research Paper
Authors
1 Department of Operations Management and Information Technology, School of Management, Kharazmi University, Tehran, Iran
2 Department of Business Management, School of Management, Kharazmi University, Tehran, Iran
3 Department of Industrial Management, School of Management, Kharazmi University, Tehran, Iran
Abstract
One of the most important pillars of improving healthcare services is the status of supplementary medical insurances, which increase people's access to healthcare. Complementary medical insurance plays an important role in Iran's health system, along with basic medical insurance, with a share of nearly 18% of the insurance industry's portfolio. The important point is that, in addition to being profitable for insurance companies, supplementary treatment insurance also satisfies customer satisfaction, which requires more attention and research into the two categories of assessing customer needs and the limitations of companies providing supplementary insurance to meet customer needs. In this research, by analyzing the need for supplementary insurance, with the help of the combination of expanding the fuzzy quality function and analyzing the causes and effects of failure, a model has been presented for the design of supplementary insurance for treatment. Also, the factors of failure of insurance companies in responding to customers' needs have been identified and ranked.
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