Document Type : Original Research Paper
Authors
1 Department of Entrepreneurship Management, University of Tehran, Tehran, Iran
2 Department of Entrepreneurship Management, Allameh Tabatabai University, Tehran, Iran
Abstract
The lack of growth and development of life insurance has always been one of the issues facing the insurance industry. Therefore, it seems necessary to use a comprehensive approach to investigate the various dimensions of this problem. Therefore, according to the comprehensiveness of the institutional approach, this approach is the scientific and field basis of the current research.
The purpose of this study is to identify institutions and businesses that support life insurance in Iran, based on the institutional approach. In this research, while reviewing the literature and explaining the concepts related to the institutional approach, especially the four-level model of Williamson's institutional analysis, institutions and businesses active in the American and Indian life insurance markets were studied, and the information obtained from this stage became the basis of the field part of the research. . In the field section, the information obtained through the interview method was collected and analyzed through the open and axial coding method. Finally, the main findings of the research include institutions and businesses active in the countries under study, institutions affecting information symmetry between the insurer and the insured, businesses that can be outsourced, and institutions and businesses required by the Iranian insurance market.
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