Evaluation of the feasibility of bancassurance models according to experts' comments

Beik Mohamadi, S.; Abbasi, E.; Daghighi Asli, A.

doi:10.22056/ijir.2013.02.03

Document Type : Original Research Paper

Authors

¹ Department of Business Management, Islamic Azad University, Science and Research Branch, Tehran, Iran

² Department of Business Management, Azahra University, Tehran, Iran

³ Department of Business Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran

https://doi.org/10.22056/ijir.2013.02.03

Abstract

The purpose of this article is to propose a practical model for insurance-bank companies in Iran. For this purpose, by examining successful companies in the world, four common insurance-bank models are examined, and the tools for the feasibility of implementing these models have been surveyed using the TELOS method. Also, the three components of types of products, service provision and the bank's income method have also been investigated for each of the models. The data analysis method is the Analytical Hierarchy Process (AHP) and its tool is Expert Choice software. The results show that from the point of view of experts, the bilateral cooperation contract model between bank and insurance is a suitable model for insurance-bank companies in Iran. According to experts, in this model, it is better to offer non-life and banking related products as a group with the market of bank employees and insurance policyholders. In this model, the income bank is involved in the commission of the issued insurance policies.

Keywords

Letters to Editor

IJIR Journal welcomes letters to the editor for the post-publication discussions and corrections which allows debate post publication on its site, through the Letters to Editor. Letters pertaining to manuscript published in IJIR should be sent to the editorial office of IJIR within three months of either online publication or before printed publication, except for critiques of original research. Following points are to be considering before sending the letters (comments) to the editor.

[1] Letters that include statements of statistics, facts, research, or theories should include appropriate references, although more than three are discouraged.

[2] Letters that are personal attacks on an author rather than thoughtful criticism of the author’s ideas will not be considered for publication.

[3] Letters can be no more than 300 words in length.

[4] Letter writers should include a statement at the beginning of the letter stating that it is being submitted either for publication or not.

[5] Anonymous letters will not be considered.

[6] Letter writers must include their city and state of residence or work.

[7] Letters will be edited for clarity and length.

Name *

Email Address *

Affiliation *

Comments *

Security Code *

Iranian Journal of Insurance Research

Evaluation of the feasibility of bancassurance models according to experts' comments

Letters to Editor

Send comment about this article

Volume 2, Issue 2 - Serial Number 4
April 2013
Pages 108-120

Evaluation of the feasibility of bancassurance models according to experts' comments

Letters to Editor

Send comment about this article

Volume 2, Issue 2 - Serial Number 4April 2013Pages 108-120

Volume 2, Issue 2 - Serial Number 4
April 2013
Pages 108-120