Document Type : Original Research Paper

Authors

• S. Beik Mohamadi ¹
• E. Abbasi ²
• A. Daghighi Asli ³

¹ Department of Business Management, Islamic Azad University, Science and Research Branch, Tehran, Iran

² Department of Management, Faculty of Social Sciences and Economics, Alzahra University, Tehran, Iran

³ Department of Business Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran

Abstract

The purpose of this article is to propose a practical model for insurance-bank companies in Iran. For this purpose, by examining successful companies in the world, four common insurance-bank models are examined, and the tools for the feasibility of implementing these models have been surveyed using the TELOS method. Also, the three components of types of products, service provision and the bank's income method have also been investigated for each of the models. The data analysis method is the Analytical Hierarchy Process (AHP) and its tool is Expert Choice software. The results show that from the point of view of experts, the bilateral cooperation contract model between bank and insurance is a suitable model for insurance-bank companies in Iran. According to experts, in this model, it is better to offer non-life and banking related products as a group with the market of bank employees and insurance policyholders. In this model, the income bank is involved in the commission of the issued insurance policies.

Keywords

• Bancassurance
• Feasibility
• Analytical Hierarchy Process
• Bilateral Cooperation Agreement