Investigating the effect of Guerrilla marketing and social responsibility of insurance companies on customer loyalty with an emphasis on functional benefits and reliability

Zarei, A.; Sharafi, V.; Zangiyan, S.

doi:10.22056/ijir.2015.04.05

Document Type : Original Research Paper

Authors

Department of Business Management, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran

https://doi.org/10.22056/ijir.2015.04.05

Main Subjects

Marketing and Sales

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Iranian Journal of Insurance Research

Investigating the effect of Guerrilla marketing and social responsibility of insurance companies on customer loyalty with an emphasis on functional benefits and reliability

Letters to Editor

Send comment about this article

Volume 4, Issue 4 - Serial Number 14
October 2015
Pages 85-104

Investigating the effect of Guerrilla marketing and social responsibility of insurance companies on customer loyalty with an emphasis on functional benefits and reliability

Letters to Editor

Send comment about this article

Volume 4, Issue 4 - Serial Number 14October 2015Pages 85-104

Volume 4, Issue 4 - Serial Number 14
October 2015
Pages 85-104