Investigating the effect of Guerrilla marketing and social responsibility of insurance companies on customer loyalty with an emphasis on functional benefits and reliability

Zarei, A.; Sharafi, V.; Zangiyan, S.

doi:10.22056/ijir.2015.04.05

Document Type : Original Research Paper

Authors

Department of Business Management, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran

https://doi.org/10.22056/ijir.2015.04.05

Letters to Editor

IJIR Journal welcomes letters to the editor for the post-publication discussions and corrections which allows debate post publication on its site, through the Letters to Editor. Letters pertaining to manuscript published in IJIR should be sent to the editorial office of IJIR within three months of either online publication or before printed publication, except for critiques of original research. Following points are to be considering before sending the letters (comments) to the editor.

[1] Letters that include statements of statistics, facts, research, or theories should include appropriate references, although more than three are discouraged.

[2] Letters that are personal attacks on an author rather than thoughtful criticism of the author’s ideas will not be considered for publication.

[3] Letters can be no more than 300 words in length.

[4] Letter writers should include a statement at the beginning of the letter stating that it is being submitted either for publication or not.

[5] Anonymous letters will not be considered.

[6] Letter writers must include their city and state of residence or work.

[7] Letters will be edited for clarity and length.

Name *

Email Address *

Affiliation *

Comments *

Security Code *

Iranian Journal of Insurance Research

Investigating the effect of Guerrilla marketing and social responsibility of insurance companies on customer loyalty with an emphasis on functional benefits and reliability

Letters to Editor

Send comment about this article

Volume 4, Issue 4 - Serial Number 14
October 2015
Pages 85-104

Investigating the effect of Guerrilla marketing and social responsibility of insurance companies on customer loyalty with an emphasis on functional benefits and reliability

Letters to Editor

Send comment about this article

Volume 4, Issue 4 - Serial Number 14October 2015Pages 85-104

Volume 4, Issue 4 - Serial Number 14
October 2015
Pages 85-104