The effect of affective loyalty and perceived benefits of costumers through their attitude on the intention to use bancassurance services

Saeidniya, H.R.; Sokhanvary Bakhshayeshi, F.

doi:10.22056/ijir.2015.04.04

Document Type : Original Research Paper

Authors

Department of Business Management, Faculty of Management and Social Sciences, Islamic Azad University(Tehran North Branch), Tehran, Iran

https://doi.org/10.22056/ijir.2015.04.04

Main Subjects

Insurance Social Studies

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Iranian Journal of Insurance Research

The effect of affective loyalty and perceived benefits of costumers through their attitude on the intention to use bancassurance services

Letters to Editor

Send comment about this article

Volume 4, Issue 4 - Serial Number 14
October 2015
Pages 65-84

The effect of affective loyalty and perceived benefits of costumers through their attitude on the intention to use bancassurance services

Letters to Editor

Send comment about this article

Volume 4, Issue 4 - Serial Number 14October 2015Pages 65-84

Volume 4, Issue 4 - Serial Number 14
October 2015
Pages 65-84