Document Type : Original Research Paper
Authors
Department of Management, Faculty of Social Sciences and Economics, Alzahra University, Tehran, Iran
Abstract
BACKGROUND AND OBJECTIVES: The insurance industry, as one of the important sectors in the global economy, has a role in addressing environmental challenges through initiatives such as green information technology. Green IT in insurance refers to the adoption of environmentally friendly practices and technologies in the insurance industry in order to reduce carbon footprints and contribute to sustainable efforts. The purpose of this research is to present the framework for the implementation of green information technology in insurance as a guideline for the successful implementation of green information technology and to determine the actions of insurance companies to implement green information technology and create a sustainable environment.
METHODS: The research method is hybrid or combined (literature review, work in the field and final analysis). The qualitative method of this research is based on a systematic review. First, the basic framework of information technology implementation was obtained using content analysis of articles. Then, to present the final framework specific to the insurance industry, an interview was conducted with insurance industry experts. After that, the obtained framework was validated by the experts by sending a questionnaire and calculating the CVR coefficient of Lawshe.
FINDINGS: The findings reveal the necessity of ecological sustainability as a reality. The result of this study contains 34 categories and 8 major dimensions, including implementation drivers, resources and organizational capabilities for green IT implementation, standards and criteria, strategy, green application (use), green scrapping and the consequences of green IT implementation. And it shows the responsible actions of insurance companies to reduce pollution and protect the environment.
CONCLUSION: The results showed that the most common factor in the implementation of green information technology is the reduction of electricity consumption, the social responsibility of the company towards the environment, and the existence of organizational and government rules and regulations in insurance companies. The findings of this research have addressed the research problem by developing the implementation framework of green information technology in the insurance industry.
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